Brief

Patricia Garbelini (PG) is a company offering quality consultancy services and online solutions. The company uses a business model driven by efficiency, working with partners and agencies regardless the location, not limited to specific technologies or expertise and always focusing on the objectives to be achieved (e.g. generate businesses online, improve presence, technology upgrade, etc.). The company is based in Luxembourg and is involved in projects throughout Europe and Latin-America.

Solution and Cultural Context 

Constantly learning and adapting, that’s what it means to work with online. If it is a technic, a website, an offer, a process, a campaign, a banner, a text, a colour, a placement, everything needs to be analysed and optimized to achieve any desired goal online. As technology and behaviour change, only companies with a clear understanding of what is happening, recognizing a new opportunity and focus on what is to be done when, will be able to make it through. Based on this context, the logo was created thinking in 2 aspects: adaption (that adapts to different challenges, projects and needs) and direction (that guides clients into the right direction).