AP.Art Architecture

2012 BRAND NEW AWARDS
Winner in the Logo Category
(International Competition)

“Organized by UnderConsideration, the Brand New Awards is a judged competition that celebrates the best identity work produced around the world during 2012 — a direct extension of the popular blog Brand New. As a response to other award formulas, past and present, the BNAs strive to provide a competition that places as much importance on concept and execution as it does toward strategy and business decisions by focusing on the work itself, the process, and the client’s involvement: Judges will be designers and clients, winners will get to display their work and their client’s point of view, and special awards will be given for Best of Showand Client Leadership.”

from http://www.underconsideration.com

 

Concept

3 Architects + 1 Logo Perspective = Different Views/Different Solutions!
 
Key Words/Conceptual Map
Straight Vs Plain; Space Vs Module; Concrete Vs Abstract; Perception Vs Perspective;
Two-Dimensional Vs Three-Dimensional; Scientific Vs Artistic.
 
Objective
Create a dynamic symbol reflecting the different views of each individual architect that brings part in the project.

 

Branding Served — Behance
http://www.brandingserved.com

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